Blog: Everything You Need to Know About In-Home User Testing (Product Testing)

Feb 17, 2021 | Browse more articles -->

In-Home User Testing (IHUT) or Product Testing is a type of market research where consumers (you) are sent an item or product to test in your home. You are then asked a series of questions about the product to provide your feedback. The benefit of IHUT for researchers is that the product gets tested in the way that the consumer would normally use it (i.e. in their home) instead of being tested in a simulated environment. The draw for you is getting to try a brand new product or one that you wouldn’t have used otherwise, and sometimes you even get to keep it!

Opportunities to participate in IHUT are more rare than other types of research, but it can be a fun and rewarding experience! So how can you get involved?

Maru Springboard America

We occasionally have opportunities for Product Testing. You will be considered for these initiatives based on your specific interests, habits, and opinions collected on our Profiling surveys, such as the Mosaic. The more Profiling surveys you complete and the more we know about you, the better chance you will have to be part of this unique research experience! Additionally, you’ll have to complete a screening survey before you’re entered into the pool of qualified candidates. Be sure to keep an eye out for new survey invitations so you don’t accidentally miss the screening survey.

Branded Panels

Another way to get involved in IHUT is to seek out brands you like and see if they have their own research panel or product testing program. Lots of big brands conduct this type of research, like Amazon, Johnson & Johnson, Nike, and more. If you’re eligible to sign up, you can receive these brands’ products for free in exchange for your honest opinion!

We hope this gives you a better understanding of IHUT or Product Testing. If you have any questions, let us know and we will be happy to help!


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Maru Springboard America is one of the country’s leading online market research panels. We send you surveys, you complete them, we give you rewards, and you make a difference. For each survey you complete, you earn entries into monthly sweepstakes programs and points that can be redeemed for gift cards from a variety of popular online retailers. We then share your responses with organizations ranging from household brands, government bodies, not-for-profits, and the media who want to better understand the opinions of Americans. Have your voice heard by joining the Maru Springboard America community today.

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